Doing What People Love...Machine Quilting Their Quilt Top

Seems we all get excited when there is a wonderful top to load...ah the patterns to play with, the thread to audition and the first stitch is taken. Machine quilting is a passion and is reinforced everytime your customer picks up their finish quilt top.

It is because we are doing what we love. So if we are doing what we love why not do what the customer loves too. It was once said by Laura Cutler "You do not want everyone to like what you do. You want 10 percent to love it."

Unconditional love for your machine quilting work...and if the 80/20 rule is true, then consider this. About 80% of your revenue will come from approximately 20% of your customers, the habituals. They are the ones that bring you three and four quilt tops at a time. You know who they are.

So if you do what they love, keep them in a loving mode by taking pictures of their complete quilts and store them under their name in a clients file. Refer to them when they bring you more. Take note of their love for sashings being ditched, scalloped borders, feathers, variegated threads, specific machine quilting designs etc. You will start to see a pattern.

As the trust grows you will be able to select the patterns and machine quilting techniques that they adore, and in that way may be able to "bump" up the number of services increasing profitability.

Post their beloved piece on your internet site...if they love it so will others.

To your love of quilting, sally